“We are” an experience that connects with the real thing.
Nespresso. Kick off 2019
Under the SOMOS concept, we made Nespresso's commitment to sustainability great, connecting with what is authentic in the only existing coffee plantation in Europe.
There, 50 families produce one of the most exceptional coffees in the world: the Arabica variety and within this variety, coffee of Ethiopian origin. They have been doing this for more than 200 years, preserving traditional cultivation. Since 1800, coffee has been picked by hand in spring, bean by grain. It is then dried for 20 days on African tables to maintain the aromas of the cherry seed. This is the main peculiarity of this coffee plantation, unique in Europe.
THE AGAETE VALLEY IS LOCATED ON THE ISLAND OF GRAN CANARIA.
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THE NESPRESSO TEAM EXPERIENCED AN IMMERSIVE EXPERIENCE IN THE DAILY LIVES OF COFFEE PRODUCERS.
TALKING ABOUT SUSTAINABILITY IS MUCH EASIER WHEN YOU TOUCH THE GROUND WITH YOUR BARE HANDS.
The interaction with Agaete coffee producers provided the Nespresso team with an authentic vision of the company's values and of the challenges of the future.
THE CONNECTION TO WHAT WE ARE.
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150
reforested trees with native vegetation
100%
increased commitment to sustainability
One team
united as a brand ambassador
